From Cloudflare blog:
Cloudflare’s mission is to help build a better Internet. We’re excited today to take another step toward that mission with the launch of 1.1.1.1 โ the Internet’s fastest, privacy-first consumer DNS service
Nice to see another alternative for reputable public DNS resolvers other than OpenDNS (owned by Cisco) and Google, both of which have been known to track you, which Cloudflare promised not to do.
I myself am a proponent of running your own DNS resolver, one that supports DNScrypt if possible, but this is definitely still a welcome news.