Building a community is hard. Online, even harder.

This is what I’ve noticed from recently participating in some online community building. It’s not a big project, just a small online forums for a very specific niche.

And one of the things that surprise me is how important ‘seeding’ the community is.

For example, from talking to several other forum founders, we found that at the beginning, they use bots, to increase the community engagement rate.

Yes, bots. Some fake accounts created for the sole purpose of creating and replying to some threads. Read More