• Dropbox Think Open Office Layout is Dead

    From the official Dropbox blog:

    Clearly, open office layouts aren’t the hotbeds of creativity designers originally hoped they would be. And with office space at a premium, private offices for everyone isn’t a realistic alternative, nor is it ideal

    It’s good that people are starting to wake up to the fact that not every workers want to work in an ex-warehouse building that’s retrofitted with hip wall decoration and aeron chairs with hundreds of people constantly walking behind and breathing down your neck. This might signal a decrease in headphones sale, too. Time to sell that Sennheiser stock.

  • Don’t Be Afraid, This is Just a PDF. We won’t ask for your email.

    I was reading Drift somewhat uninteresting report on SaaS companies marketing practice when I came across this:

    And I found myself laughing. I don’t know why, but it’s kind of sad/funny how content marketing has reached this stage where a legitimate company like Drift now has to write in very clear terms that they’re not asking their valuable users for any private information to simply get a PDF.

    You know, like this one:

    Or this one. Want a PDF? Give us your phone number, dude. It’s required.

    Unfortunately, like any other perceived as “shady” or “bad” marketing practice on the internet, the truth of the matter is these tactics does work.

    Especially for the majority of people who want to have a PDF (for whatever reason) copies of what they read online. They didn’t mind sharing their emails, their phone numbers, or even address. How do I know this? Because it is everywhere.

    So props to Drift, I guess.

    And by the way, just a reminder that your email list building campaign won’t be complete without a passive aggressive question in a huge box covering all your content:

  • Maersk Lost 300 Million Dollars Thanks to NotPetya

    From LA Times:

    A June cyberattack that snarled shipping terminal operations worldwide — and briefly shut down the Port of Los Angeles’ largest cargo terminal — has cost the Danish shipping giant A.P. Moller-Maersk $200 million to $300 million, the company said this week.

    Now that there’s real dollar sign attached to a cyber attack, we’re gonna see more of this in the future, aren’t we?