I was reading Drift somewhat uninteresting report on SaaS companies marketing practice when I came across this:
And I found myself laughing. I don’t know why, but it’s kind of sad/funny how content marketing has reached this stage where a legitimate company like Drift now has to write in very clear terms that they’re not asking their valuable users for any private information to simply get a PDF.
You know, like this one:
Or this one. Want a PDF? Give us your phone number, dude. It’s required.
Unfortunately, like any other perceived as “shady” or “bad” marketing practice on the internet, the truth of the matter is these tactics does work.
Especially for the majority of people who want to have a PDF (for whatever reason) copies of what they read online. They didn’t mind sharing their emails, their phone numbers, or even address. How do I know this? Because it is everywhere.
So props to Drift, I guess.
And by the way, just a reminder that your email list building campaign won’t be complete without a passive aggressive question in a huge box covering all your content: